New EU Rules Could Make E Cigs Less Effective

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When everything seems to be going fine from the perspective of a smoker who was trying hard to make a switch to a better alternative, he has been left in the lurch with a new EU proposal which could potentially kill off the remaining chances whatsoever.

The new EU proposal aims at reducing the quantity of nicotine in e cigarettes. What good it would serve? Smokers who have been looking to quit tobacco smoking by using e cigs are finding it difficult to come to terms with the news. The move could seriously jeopardize the long-term strategy and plans of smokers who started to see light at the end of tunnel.

They all have one simple question to ask- what’s next.

This can really push us back by taking away one of the best innovative products made in the last decade or so. E cigarette has been a blessing for non-smokers too as they do not emit smoke.

Smokers do not find any message in the proposal made by the EU. The reason that smokers switched to e cigarettes is because they can choose the nicotine quantity. Now, with the nicotine quantity to be equal or less than 4mg per ml, smokers cannot think of replacing tobacco sticks with the electronic ones.

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Randy Simmons

Randy Simmons has been exploring the subject of electronic cigarettes for the last five years now. He has been following the industry closely. His approach is simple yet effective- review a product thinking from the perspective of a user.